'This classic and popular textbook on international business by Czinkota, Ronkainen, and Gupta is fully updated in the ninth edition with the impact of the COVID pandemic, Brexit, and the rise in Asia of doing business globally. The authors have also included the role of small and medium enterprises in international trade and commerce. Everything you want to know about international business is in this book!' Jagdish N. Sheth, Emory University, USA
'The book does a great job in covering very fluently and in an easy-to-read manner the relevant themes in international business, from the macro-economic factors down to individual manager-level questions. It is a balanced package also in terms of providing cases, examples, and information from various parts of the world, and very usefully provides an abundance of valuable sources of further information.' Hannu Seristoe, Aalto University
'This classic book, which has withstood the test of time, has become even more resourceful in this edition with the enhanced discussion of topics related to digital online ethics; corporate governance; and corporate social responsibility - covering both the developed and the growth markets. The broad coverage of topics and the in-depth details of each topic make it compelling to read for mastering knowledge in international business today.' V. Kumar, Indian School of Business
'In the crowded portfolio of International Business books, the text by Czinkota, Ronkainen, and Gupta stands out for its unique and innovative features and for an up-to-date input on key aspects of IB. It also covers emerging key topics such as those of data knowledge, digital contributions, and virtual thinking, amongst others. Its reader- and user-friendly features should be appealing to both students and tutors.' Pawan Budhwar, Aston Business School, UK
'The Czinkota, Ronkainen, and Gupta International Business text (ninth edition) is a classic in this field. It provides the information and examples needed to understand the importance of international business. The new edition is also helpful in covering very contemporary issues, such as protectionism and the worries over increased globalization. This excellent text continues to be a standard for students and instructors alike.' David Ahlstrom, The Chinese University of Hong Kong
'This book, now in its ninth edition, benefits from the vast knowledge and academic experience of three known IB scholars. It is an up-to-date coverage of pertinent IB topics, contained in fifteen chapters and a collection of cases representing a mix of scenarios, industries, and contexts. The authors have thoughtfully included chapters on emerging markets, international supply chain, sustainability, digital IB, and the future of IB. These non-traditional chapters play increasingly important roles in IB research and education. In particular, sustainability is expected to be an ongoing theme in IB. The many examples and current cases provide interesting angles, and case studies provide a rich basis for class discussions.' Saeed Samiee, University of Tulsa
