If politics as practiced is talk, then how does a political figure - especially an American president - talk politics? If someone can be all style and no substance, is there any actual political substance to style? Talking Politics looks at the alpha and omega of presidential image, its highs - Lincoln at Gettysburg - and lows - W at any microphone - demystifying the spun mists of political message on which an institution like the American presidency has always depended.