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Graduate Entrepreneurship Michael Tefula

Graduate Entrepreneurship By Michael Tefula

Graduate Entrepreneurship by Michael Tefula


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Condition - Very Good
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Summary

Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship.

Graduate Entrepreneurship Summary

Graduate Entrepreneurship: How to Start Your Business After University by Michael Tefula

Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge.

This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.

Graduate Entrepreneurship Reviews

'A brilliant book packed full of insight and actionable tips to ensure you start and stay on the path to success. If you're a student or graduate with a business idea, then this is the book for you. I wish this book had been available when I left university!' - James Curran, Host of the Graduate Job Podcast 'This book lays out both the psychological and practical elements of entrepreneurship in a way that's easy to understand. I would recommend this not just to entrepreneurs, but to anyone setting out to do something new!' - Ben Grech, Co-founder of Uniplaces.com 'An easy-to-read and practical guide for graduate entrepreneurs. This is a great starting point if you've always wanted to start your own business after university.' - Shahbaz Khokhar, Franchise Owner of Anytime Fitness

About Michael Tefula

Michael Tefula is former Vice President of the University of Birmingham Entrepreneurs' Society, and an alumnus of NACUE - the largest student entrepreneurship organisation in the UK. He has previously worked in corporate finance and in the private equity and investment industry. His previous publications include How to Get a First: Insights and Advice From a First-Class Graduate and Student Procrastination: Seize the Day and Get More Work Done.

Table of Contents

Preface.- Introduction.- 1. 7 Myths of Entrepreneurship.- 2. What is Entrepreneurship?.- PART I: MINDSET 3. Self-Belief.- 4. Passion.- 5. Endurance.- 6. Creativity.- 7. Leadership.- PART II: SKILLSET 8. Strategy.- 9. Marketing.- 10. Sales.- 11. Branding.- 12. Finance.- PART III: PROCESS 13. Identifying Opportunities.- 14. Evaluating Opportunities.- 15. Exploiting Opportunities.- Closing Thoughts.- Notes.

Additional information

GOR008793517
9781137493170
1137493178
Graduate Entrepreneurship: How to Start Your Business After University by Michael Tefula
Used - Very Good
Paperback
Macmillan Education UK
2016-10-19
188
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Graduate Entrepreneurship