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The Entertainment Economy Michael Wolf

The Entertainment Economy By Michael Wolf

The Entertainment Economy by Michael Wolf


$10.00
Condition - Very Good
Only 1 left

Summary

Combining insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.

The Entertainment Economy Summary

The Entertainment Economy: How Mega-media Forces are Transforming Our Lives by Michael Wolf

As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.

Table of Contents

You are now entering the entertainment zone; hedonies - the fun-focused consumer; the e-factor - there's no business without show business; the battle for your attention; Mogul Kombat - the struggle for world domination; breakout - the genesis of a phenomenon; enteractivity - the Internet and reality; brand empires; and now, a word from our sponsors; the view from tommorow.

Additional information

GOR003582442
9780140281750
0140281754
The Entertainment Economy: How Mega-media Forces are Transforming Our Lives by Michael Wolf
Used - Very Good
Hardback
Penguin Books Ltd
19990902
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Entertainment Economy