Recalling the tragedies, comedies, disasters, setbacks and breakthroughs of their widely varying businesses, this book is an insight into the personalities behind some of the most recognisable Irish businesses. The mistakes they made, the lessons they learned - and who they learned them from. It features anecdotes from: Richard Barrett (Treasury Holdings), Harry Crosbie (Owner of the Point Depot), Padraig O'Ceadigh (Aer Arann), Vincent Carton (Carton Bros - Trade name Manor Farms), Pat Walsh (Walsh Mushrooms), Mairead Sorenson (Butlers Chocolates), and Norah Casey (Harmonia).