Employers and managers must create a climate that maintains their reputation as an employer of choice, otherwise they will find it virtually impossible to hire and hold the talent they require. Much of getting the reputation right, and becoming a magnet for talent, is down to work/life balance issues and positioning what you can offer to each different generation of workers. Understanding this message is essential for managers at all levels of an organisation. Business unit heads, line managers and team leaders can do a lot within the confines of their company to ensure that they attract the best internal as well as external talent. The big idea is that corporations MUST become talent magnets or they won't have enough people to survive in the future. Every group has needs and expectations that have to be satisfied in different ways. By reading this book, and following the advice of expert professionals, readers will be able to build their own systems for recruiting and retaining the people they need, through becoming an employer of choice.