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Innovation and Entrepreneurship Mike Kennard

Innovation and Entrepreneurship By Mike Kennard

Innovation and Entrepreneurship by Mike Kennard


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Condition - New
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Summary

The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.

Innovation and Entrepreneurship Summary

Innovation and Entrepreneurship by Mike Kennard

The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.

The book:

Identifies the key challenges and dilemmas faced by managers and executives charged with leading, stimulating and sustaining innovation within large complex organisations.

Explores the critical factors that drive entrepreneurial venture creation and growth, including the search for opportunities, the management of risk and the evaluation of alternative funding sources.

Considers how innovation and entrepreneurship can be facilitated through the development of technology, knowledge, intellectual property and networks.

Each chapter includes an essential summary of the key points, a practical example focusing on innovation and entrepreneurship in action, discussion and reflection activities, as well as further reading suggestions.

Innovation and Entrepreneurship provides a practical and concise introduction for executive education students studying MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying modules on Innovation and Entrepreneurship.

About Mike Kennard

Mike Kennard is Senior Lecturer in Innovation, Strategy and Entrepreneurship at Alliance Manchester Business School, University of Manchester, UK.

Table of Contents

1 What are innovation and entrepreneurship?; 2 Ideas, opportunities and creativity; 3 New venture start-up and growth; 4 Developing and sustaining innovative and entrepreneurial organisations; 5 Knowledge Management, collaboration and User-Centred Innovation; 6 Intellectual property and Open Innovation; 7 Disruptive innovation and technology management; 8 Strategic innovation management

Additional information

NPB9780367510572
9780367510572
036751057X
Innovation and Entrepreneurship by Mike Kennard
New
Hardback
Taylor & Francis Ltd
2021-05-14
114
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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