Effective Management for Marketing: 1999-2000 by Mike Worsam
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Effective Management for Marketing
Effective Management for Marketing
$10.00
Condition - Very Good
Out of stock
Summary
This workbook is designed for students studying for the Effective Management for Marketing module of the CIM Advanced Certificate and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.
Effective Management for Marketing Summary
Table of Contents
The nature of management; improving management performance; making the most of your time; the manager as communicator; tools for forming the team; techniques and tools for team building; tools for maintaining and developing teams; managing change; the building of a customer base; tools for building better customer relations; focus on the examination.
Additional information
GOR003596054
9780750643641
0750643641
Effective Management for Marketing: 1999-2000 by Mike Worsam
Used - Very Good
Paperback
Taylor & Francis Ltd
1999-08-19
336
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us