Not only examines how to analyze industry structure and how to determine your companya s competitive position within it, but also details how to use such analysis in order to gain the competitive edge by anticipating or changing the rules of the game----even changing the game itself. Provides clear, concise solutions to some major problems such as how to describe and communicate a strategy and how to determine whata s feasible and whata s not, depending on your companya s position. Packed with case studies from such industries as AT&T, Federal Express, United Airlines and more.