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Researching and Writing Dissertations in Hospitality and Tourism Mona Clark

Researching and Writing Dissertations in Hospitality and Tourism By Mona Clark

Researching and Writing Dissertations in Hospitality and Tourism by Mona Clark


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Condition - Very Good
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Summary

A volume that aims to give the reader a comprehensive account of what is required in research methods for the hospitality and tourism business. It covers research objectives and interviewing techniques, with statistic concepts analyzed, concluding with advice on writing a dissertation.

Researching and Writing Dissertations in Hospitality and Tourism Summary

Researching and Writing Dissertations in Hospitality and Tourism by Mona Clark

This book covers all aspects of researching and writing dissertations in hospitality and tourism. Written by experienced teachers and researchers, the book offers a guide to everything from organizing the initial research process, to writing up the results of your findings. Areas covered include: researching topics in hospitality and tourism, key research methods and writing and presenting your findings. It is the only book of its kind and will therefore will be an indispensable source of reference to any student required to write a dissertation or thesis as part of a Hospitality and Tourism-related course.

Table of Contents

1 Introduction Part One: Getting started 2 What is research for and what does it involve? 3 Thinking about doing: choosing a topic 4 Choosing a research method 5 Describing research objectives using mapping sentences 6 Classification systems and typologies 7 Managing the research programme: a basic framework Part 2 Key qualitative research methods 8Methods of sampling 9 Questionnaires (to include coding and managing data and analyzing survey data) 10 Miscellaneous methods: diary technique, content analysis, single and multiple case studies, general principles of secondary data analysis.11 Attitude measurement ( to review key scales and their applications in questionnaire and interview schedules)12 Interviewing (to include best practice, critical incident technique, focus groups, telephone interviews, group interviews, social skills and etiquette, repertory grid)13 Ethnography and participant observation (including non participant observation and experimenter effect) Part 3 : Key statistical techniques and concepts14 An introduction to statistical concepts 15 Descriptive statistics16 Basic probability 17Statistical testing Part 4 : Writing the dissertation 18 Key techniques in writing and presenting dissertations 19Verbal presentation of dissertation findings

Additional information

GOR001305262
9781861520463
1861520468
Researching and Writing Dissertations in Hospitality and Tourism by Mona Clark
Used - Very Good
Paperback
Bloomsbury Publishing PLC
1997-12-15
296
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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