Though entrepreneurs understand the mechanics of running a business (how to) they dont always understand the fundamentals, which ultimately decide success or failure. Through his own experiences and conversations with hundreds of successful people, Neil Francis concludes that the route to success is about understanding and answering what he calls the why questions.

Each chapter starts with a why question and focuses on the fundamentals required for successful and sustainable entrepreneurship, such as purpose, innovation, love, desire, failure, and luck. These very human stories, combined with the authors own unique experiences, help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneurs Book is a unique and important book, which will benefit aspiring entrepreneurs and those who are already in business.