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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage Neil Rackham

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage By Neil Rackham

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage by Neil Rackham

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Summary

Written by the author of "Spin Selling", this work explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships, and redefines how to form locked-in, highly profitable relationships with customers.

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage Summary

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage by Neil Rackham

The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.

About Neil Rackham

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

The Partnering Revolution.The Ingredients of Successful Partnerships.Impact: The Bottom Line.Intimacy: Beyond Transactional Relationships.Vision: The Guidance System for Partnering.Choosing Your Partners.Partnering with Other Suppliers.Putting It All Together.

Additional information

GOR010600146
9780070517820
0070517827
Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage by Neil Rackham
Neil Rackham
Used - Like New
Hardback
McGraw-Hill Education - Europe
1995-12-22
237
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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