Designed for developers who want to know how to drive users to their websites, this guide to programming e-commerce applications provides coverage of all aspects of building community and doing promotions on an e-commerce site. The companion CD-ROM contains all the sample code from the book, so the reader can easily implement the e-commerce solutions provided. This book should be of interest to experienced ASP and/or Visual Basic programmers using Microsoft tools, including Visual InterDev and SQL Server, to build an e-commerce site.