This book focuses on the evolution of the popular 3rd generation Chevrolet -ton C/K-Series pickup trucks from 1973-1987. Chevrolets -ton pickup trucks were competing head-to-head in a highly competitive marketplace with Fords always-popular F150. At the same time, other truck builders such as Dodge, International Harvester, and Jeep, were constantly applying pressure to increase sales in an attempt to capture more market share at the expense of the leaders. Following a brief history of Chevrolets building of the corporations -ton pickup trucks, the book takes an extensive look at Chevrolets -ton C/K-Series pickup trucks, with emphasis on the all-new model, followed by a year-by-year description of the evolving 1970s models, and the various market demands that often led to the introduction of niche models to broaden market base. Chevrolet reacted to a changing marketplace that included a greater interest in 4WD, while being detoured by fuel shortages, ever-changing fuel economy and pollution regulations, and the constant quest to reduce overall weight. As well as the production models, there are chapters on the restoration and growing interest in the customization of these Chevy C/K models by enthusiasts.