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Essentials of Entrepreneurship and Small Business Management: Global Edition Norman Scarborough

Essentials of Entrepreneurship and Small Business Management: Global Edition By Norman Scarborough

Essentials of Entrepreneurship and Small Business Management: Global Edition by Norman Scarborough

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Essentials of Entrepreneurship and Small Business Management: Global Edition Summary

Essentials of Entrepreneurship and Small Business Management: Global Edition by Norman Scarborough

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The tools to launch a new venture and the knowledge for entrepreneurial success.

With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.

Table of Contents

Section I. The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II. Building the Business Plan: Beginning Considerations
Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5. Forms of Business Ownership
Chapter 6. Franchising and the Entrepreneur
Chapter 7. Buying an Existing Business
Section III. Building the Business Plan: Marketing and Financial Considerations
Chapter 8. Building a Powerful Marketing Plan
Chapter 9. E-Commerce and the Entrepreneur
Chapter 10. Pricing Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV. Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Debt and Equity
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning for the Next

Additional information

GOR007647701
9780273756040
0273756044
Essentials of Entrepreneurship and Small Business Management: Global Edition by Norman Scarborough
Norman Scarborough
Used - Very Good
Paperback
Pearson Education Limited
2011-05-19
648
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Essentials of Entrepreneurship and Small Business Management: Global Edition