The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World by Norty Cohen
-Consumers don't consume advertising, they participate in brands. The biggest brands may not be what you expect.
The Participation Game
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The Participation Game Summary
About Norty Cohen
Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus - and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis. Norty Cohen is a creative/account guy/researcher whose agency, Moosylvania, develops programming for top national brands. His agency houses a research facility on its campus - and they use national research services to continually dig into consumer motivation. He is featured speaker on national marketing panels and has presented his work at AT&T, Western Union, Taco Bell, Burger King and numerous CMO conferences. The updated study is featured annually in Business Insider and other publications. His other passions include serving as an Executive Board Member of Gateway to Hope, a Breast Cancer Lifeline and playing music in a rock band. He lives in New York and St. Louis.
Table of Contents
CHAPTER ONE
Participation is the X Factor
CHAPTER TWO
No Such Thing as a Traditional Consumer
CHAPTER THREE
Emotion is the Gateway to Curiosity
CHAPTER FOUR
Originality Only Happens Once
CHAPTER FIVE
Make Me Look Good, Make Me Feel Good, Keep Me Entertained
CHAPTER SIX
Play for Keeps
CHAPTER SEVEN
There's No Such Thing as Branded Content
CHAPTER EIGHT
Sharing is Caring
CHAPTER NINE
Not Your Target Market, It's Your Target's Market
Participation is the X Factor
CHAPTER TWO
No Such Thing as a Traditional Consumer
CHAPTER THREE
Emotion is the Gateway to Curiosity
CHAPTER FOUR
Originality Only Happens Once
CHAPTER FIVE
Make Me Look Good, Make Me Feel Good, Keep Me Entertained
CHAPTER SIX
Play for Keeps
CHAPTER SEVEN
There's No Such Thing as Branded Content
CHAPTER EIGHT
Sharing is Caring
CHAPTER NINE
Not Your Target Market, It's Your Target's Market
Additional information
CIN1940858291G
9781940858296
1940858291
The Participation Game: How the Top 100 Brands Build Loyalty In A Skeptical World by Norty Cohen
Used - Good
Hardback
Ideapress Publishing
2017-10-05
229
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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