Getting Free Publicity by Pam Austin
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Getting Free Publicity
Summary
If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews.
Getting Free Publicity Summary
About Pam Austin
Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage.
Table of Contents
1. Getting Noticed by Your Customers; 2. Making Your Mark with Journalists; 3. Getting Media Attention; 4. Getting Your Copy Published; 5. Telling Your News - Press Releases; 6. Becoming an Industry Guru - Articles; 7. 'If it worked for them..' - Case Studies; 8. Face to Face - Working with Journalists; 9. Face to Face - Media Interviews; 10. Face to Face - Holding Effective Press Conferences; 11. And if they get it wrong... Case studies
Additional information
GOR002329619
9781857039726
1857039726
Getting Free Publicity by Pam Austin
Used - Good
Paperback
Little, Brown Book Group
20040625
168
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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