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Persuasive Communication, Second Edition Paul A. Mongeau

Persuasive Communication, Second Edition By Paul A. Mongeau

Persuasive Communication, Second Edition by Paul A. Mongeau


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Condition - Very Good
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Summary

Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects.

Persuasive Communication, Second Edition Summary

Persuasive Communication, Second Edition by Paul A. Mongeau

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Persuasive Communication, Second Edition Reviews

Stiff and Mongeau present a masterful synthesis of the persuasion literature that is deep enough for use in graduate classes, but so accessible and engaging that it will appeal to undergraduates as well. The second edition offers fresh insights into classic issues and comprehensive, up-to-the-moment coverage of contemporary questions.--James P. Dillard, PhD, Department of Communication Arts, University of Wisconsin-Madison

This updated second edition provides a clear, coherent, and integrated presentation of persuasion theory and research that goes well beyond the typical, superficial smattering of loosely related findings....The book piques the student's curiosity regarding persuasive phenomena and then provides sound, theory-based evidence to help sort through the issues....[The authors'] willingness to address competing explanations for developing areas of research provides a fruitful starting point for in-depth class discussion and analysis.--Melanie R. Trost, PhD, Department of Communications, University of Montana

With this revision, Stiff and Mongeau have both preserved and enhanced the tradition of Persuasive Communication as the premier text for persuasion courses. Presented is an authoritative balance of classic and contemporary approaches. Readers will find a thorough and balanced analysis of current trends in persuasion research, along with a clear presentation of the scientific lineage that led up to today's cutting-edge research programs. The book's scope is sufficiently broad for an intermediate-level undergraduate course, but its analysis and detail are suitable for advanced undergraduate and beginning graduate student readers.--Chris Segrin, PhD, Department of Psychology, University of Arizona

Table of Contents

Part I: Fundamental Issues in Persuasion Research. Concepts, Definitions, and Basic Distinctions. Investigating Persuasive Communication. Examining the Attitude-Behavior Relationship. The Effects of Behavior on Attitudes. Part II: Components of Persuasive Transactions. Source Characteristics in Persuasive Communication. Persuasive Message Characteristics: Rational Appeals. Persuasive Message Characteristics: Emotional Appeals. Receiver Characteristics. Characteristics of Persuasive Settings. Part III: Persuasion Models. Cognitive Models of Persuasion. Models of Interpersonal Compliance. Producing and Resisting Influence Messages. Persuasive Communication Campaigns.

Additional information

GOR005537484
9781572307025
1572307021
Persuasive Communication, Second Edition by Paul A. Mongeau
Used - Very Good
Paperback
Guilford Publications
20021219
348
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Persuasive Communication, Second Edition