The Wow Factory: Creating a Customer Focus Revolution in Your Business Summary
The Wow Factory: Creating a Customer Focus Revolution in Your Business by Paul Levesque
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About Paul Levesque
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Table of Contents
Part I: The Customer Focus.What's Our Primary Business Objective? What Are We Really Selling? Why Are Employees Demotivated? How Do I Set the Stage for Success? Part II: The Customer Focus Process.Mechanics of the Customer Focus Process.Defining Customer Categories.The Transaction Sequence.Customer Focus Process, Phase I.Customer Focus Process, Phase II.Customer Focus Process, Phase III.Transforming Ideas Into Actions.Maintaining Customer Focus.
Additional information
GOR004353376
9780786303861
0786303867
The Wow Factory: Creating a Customer Focus Revolution in Your Business by Paul Levesque
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