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Congressional Elections Paul S. Herrnson

Congressional Elections By Paul S. Herrnson

Congressional Elections by Paul S. Herrnson

Reviews:
$6.40
Condition - Very Good
7 in stock
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Summary

This book argues that successful candidates run two campaigns: one for votes, the other for resources

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Congressional Elections Summary

Congressional Elections: Campaigning at Home and in Washington by Paul S. Herrnson

Paul Herrnson combines top-notch research with real-world politics as he argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson looks at how this dual strategy affects who wins and how it ultimately shapes the entire electoral system. The Seventh Edition considers the impact of the Internet and social media on campaigning; the growing influence of interest groups in the wake of the Supreme Court's Citizens United ruling; and the influence of new voting methods on candidate, party, and voter mobilization tactics.

Congressional Elections Reviews

I cannot say enough good things about Herrnson's Congressional Elections. It is the gold standard for texts on congressional campaigns and elections. It is consistently lively and highly readable, supplements rigorous empirical analysis with interesting case studies, and is always informed by the most up-to-date cutting-edge research on congressional campaigns and elections. An irreplaceable text.

-- Bruce A. Larson

Paul Herrnson's Congressional Elections: Campaigning at Home and in Washington is a great resource for a course on American elections. I like using the dichotomy of the two campaigns-one for resources and another for votes-to get students to analyze how money, media, and messaging influence the outcome of elections. What is more, the data used throughout the text allows students to scrutinize the fairness of elections in the United States and develop reforms to address the inequities they see.

-- Daniel Birdsong

The strength of Herrnson's book is that it covers not just the campaign in the home district but also the campaign for funds in Washington, D.C. The book is highly readable with informative tables and figures, and valuable original research. I can't imagine anyone doing better than Herrnson in covering congressional campaigns.

-- Steve Shaffer

About Paul S. Herrnson

Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington, 4th ed. (2004) and Party Campaigning in the 1980s (1988) and coauthor of The Financiers of Congressional Elections (2003). He is coeditor of several volumes, including War Stories from Capitol Hill (2003), Responsible Partisanship? The Evolution of American Political Parties Since 1950 (2003), Multiparty Politics in America, 2nd ed. (2002), and Playing Hardball: Campaigning for the U.S. Congress (2000). He has served as an American Political Science Association congressional fellow and has received several teaching awards, including an Excellence in Teaching Award from the University of Maryland.

Table of Contents

Chapter 1: The Strategic Context The Candidate-Centered Campaign The Institutional Framework Political Culture Campaign Technology The Political Setting Recent Congressional Elections Summary Chapter 2: Candidates and Nominations Strategic Ambition Passing the Primary Test Nominations, Elections, and Representation The Senate Summary Chapter 3: The Anatomy of a Campaign Campaign Organizations Campaign Budgets Senate Campaigns Summary Chapter 4: The Parties Campaign National Agenda Setting The National, Congressional, and Senatorial Campaign Committees Strategy, Decision Making, and Targeting Campaign Contributions and Coordinated Expenditures Campaign Services Outside Campaigns The Impact of Party Campaigning Summary Chapter 5: The Interests Campaign Organizing for Electoral Influence Strategy, Decision Making, and Targeting PAC Contributions Campaign Services Outside Campaigns The Impact of Interest Group Activity Summary Chapter 6: The Campaign for Resources Inequalities in Resources House Incumbents House Challengers Candidates for House Open Seats Senate Campaigns Single-Candidate Super PACs and 501(c) Organizations Summary Chapter 7: Campaign Strategy Voting Behavior Voters and Campaign Strategy Gauging Public Opinion Voter Targeting The Message Summary Chapter 8: Campaign Communications Television Advertising Radio Advertising Newspaper Advertising Direct Mail and Newsletters Telephone Calls The Internet and Social Media Free Media Field Work The Importance of Different Communications Techniques Outside Campaigns Summary Chapter 9: Candidates, Campaigns, and Electoral Success House Incumbent Campaigns House Challenger Campaigns House Open-Seat Campaigns Senate Campaigns Claiming Credit and Placing Blame Summary Chapter 10: Elections and Governance The Permanent Campaign A Decentralized Congress Political Parties as Centralizing Agents Responsiveness, Responsibility, and Public Policy Summary Chapter 11: Campaign Reform The Case for Reform Obstacles to Reform Some Ideas for Reform Summary Notes Notes Name Index Index

Additional information

CIN1483392600VG
9781483392608
1483392600
Congressional Elections: Campaigning at Home and in Washington by Paul S. Herrnson
Paul S. Herrnson
Used - Very Good
Paperback
SAGE Publications Inc
20160105
384
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Congressional Elections