Effective communication in the workplace is essential to the delivery of successful organisational strategy and change, employee commitment, and ultimately competitive advantage. An organisation's ability to engage stakeholders through excellent communication strategy and action is an essential skill. Without it the chances of organisations ever achieving their strategic objectives are reduced. "Organisational Communication" offers practical tools, techniques and a model for developing a communications strategy. The key areas covered include: organisation and change; the role of communication and HR's growing part within it; the principles and uses of communication in an organisational context; developing an HR communication strategy and implementing the communication plan; external communication and how HR should be involved; communicating with the labour market, the City and the media; and internal communication and HR's contributions to this area - employee engagement, communicating with the board and senior managers and combining HR through effective internal communication. The guidance offered in this book is supported with case studies and personal views from a number of leading names in the field - both in business and media.