Cart
Free US shipping over $10
Proud to be B-Corp

STRATEGIC MANAGEMENT PEARCE

STRATEGIC MANAGEMENT By PEARCE

STRATEGIC MANAGEMENT by PEARCE


$51.90
Condition - Good
Only 1 left

Summary

With an emphasis on conceptual tools and skills created by scholars and practitioners in the strategic management, this title focuses on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Street.

Faster Shipping

Get this product faster from our US warehouse

STRATEGIC MANAGEMENT Summary

STRATEGIC MANAGEMENT by PEARCE

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organization on Main Street - in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.

Table of Contents

PART ONE: Overview of Strategic Management Chapter 1: Strategic Management PART TWO: Strategy Formulation Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multibusiness Strategy PART THREE: Strategy Implementation, Control, and Innovation Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Strategic Control Chapter 14: Innovation and Entrepreneurship PART FOUR: Cases SHORT CASES 1. Bristol Myers Squibb's Growth 2. Competing for NYs Best Lobster Roll 3. J.C. Penny's Uncertain Turnaround 4. Livestrong: Cycling Around Lance Armstrong 5. Southern New Hampshire University 6. WalMart Online: What to do about Amazon.com 7. Wells Fargo's Remarkable Ascent 8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage TRADITIONAL CASES: 9. Absolute Vodka 10. Amazon.com: Retailing Giant to High Tech Player? 11. Apple vs. Samsung: IP & Smartphone Patent Wars 12. APEI (A) and APEI (B) 13. Apollo Group: Univ. of Phoenix 14. Barnes & Noble, Inc. 15. Blue Nile Diamond 16. BMW of N. Amr: Dream It! Build It! Drive It! 17. Cargill 18. Chipotle 19. Delta Airlines and the Trainer Refinery 20. Global Oil & Gas Industry 21. Good Hotel 22. Google Acquisition of Motorola Mobily 23. Lagunitas Brewing Co. 24. Leica Camera: A "Boutique" Firm Faces a World 25. Louis Vuitton 26. Movie Exhibition Industry 2013 27. Netflix (A): The Rebranding and Price Increase Debacle 28. Netflix (B): A Strategic Pivot of Mythic Proportion 29. Volvo &Geely 30. Yahoo: Marissa Mayer's Challenge

Additional information

CIN9814577375G
9789814577373
9814577375
STRATEGIC MANAGEMENT by PEARCE
Used - Good
Paperback
McGraw-Hill Education - Europe
2015-07-16
896
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - STRATEGIC MANAGEMENT