Teachers and students of social psychology have become increasingly dissatisfied with the way introductory textbooks pretend that the world is made up of only one culture. Peter Smith and Michael Bond remedy the neglect of cultural influences within social psychology by introducing the student to the field from a cross-cultural perspective. Starting with the well-known classic studies, this text shows how the validity of empirical findings can be usefully extended, and draws from a wide range of theories and research reported by social psychologists in many countries from around the world. These studies demonstrate that processes such as self-perception, communication, conformity, leadership and decision-making all occur differently in cultural groups which are more collective and less individualistic.They explain further varying results with other dimensions of cultural differences.