Innovation and Entrepreneurship: Practice and Principles by Peter Ferdinand Drucker
There are already thousands of managers who are avid readers of Peter Drucker's books - this major work will establish many more. Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks, structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will find this a revealing and exciting work. Highly original in approach, it is nevertheless a practical and illuminating study of a major, but hitherto neglected area, crucial for today's world. It is practical and illuminating. It is written by one of the world's leading management gurus. It includes a new preface which relates the book to managers in the '90s.