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Technology Strategies for the Hospitality Industry Peter Nyheim

Technology Strategies for the Hospitality Industry By Peter Nyheim

Technology Strategies for the Hospitality Industry by Peter Nyheim


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Technology Strategies for the Hospitality Industry Summary

Technology Strategies for the Hospitality Industry by Peter Nyheim

Technology Strategies for the Hospitality Industry is a practical guide to enhancing hospitality with technology. It examines technology strategies for various segments of the hospitality industry, from hotels and restaurants to meetings and events. Specific technologies used in hospitality are also explored, from networks and data exchange, to eCommerce for both business and consumers.

Pragmatic in its approach, the text has a running theme of strategy throughout. Each chapter flows in the same order: interview, content, case study and questions.

The 3rd Edition was written in cooperation with a team of contributing authors from the industry. It includes a new chapter on virtual and augmented reality in hospitality, as well as updated material on current and emerging technologies.

About Peter Nyheim

About our author

Peter Nyheim, PhD, is a Principal at BizEnglish, a technology agency focusing on English-speaking clientele. Prior to BizEnglish, Dr. Nyheim taught at Penn State University and Drexel University. Dr. Nyheim earned a BA in Government from Lehigh University, an MBA from Drexel University in Information Systems, and a PhD in Workforce Education from Penn State University.

Table of Contents

Brief Contents
  1. Introduction and Competitive Advantage
  2. Computer Basics and Networking
  3. E-Commerce and Digital Marketing in Practice
  4. Restaurant Management Systems
  5. Hotel and Resort Technology
  6. Technology in Meeting and Events
  7. Global Distribution Systems and Channels
  8. Databases
  9. Information to Knowledge
  10. Augmented Reality and Virtual Reality in Hospitality
  11. Strategic Hospitality Technology Investment

Additional information

CIN0134484495A
9780134484495
0134484495
Technology Strategies for the Hospitality Industry by Peter Nyheim
Used - Well Read
Paperback
Pearson Education (US)
20180912
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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