Based on the belief that writing successful fiction is a balance between making the right conscious choices and trusting one's own instincts, "By Cunning & Craft" shows readers how to combine the instinctive process of creation with sound technical ingenuity. This book covers every aspect of novel writing from voice and style to story structure and dialogue, features examples from bestsellers that will appeal to fiction writers of all skill levels and genres. Author and writing instructor, Peter Selgin combines informative lessons on mastering the 10 core elements of fiction writing with examples from a diverse array of published fiction to show readers how to learn from the masters while simultaneously encouraging them to trust in their own instincts.