Name: Cambridge International AS and A Level Business Studies Coursebook with CD-ROM By Peter Stimpson
SKU: 9780521126564
Price: 18.49 USD
Availability: InStock

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM Summary

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM by Peter Stimpson

A new edition that matches the content of the 2012 Cambridge syllabus. This new edition, available in both print and e-book formats, is written in a clear and accessible style and offers comprehensive coverage of the Cambridge AS and A Level Business Studies syllabus. Fully endorsed by CIE, the text guides students carefully through content and methodology, and includes a wide range of international case studies, definitions of key terms and a wealth of practice materials. The print book includes a CD-ROM of supplementary materials including answers to selected activities, multiple-choice questions, exemplar marking grids and mind maps to aid revision. These supplementary materials are also included in the e-book version.

Introduction; Unit 1. Business and its Environment: 1. Enterprise; 2. Business structure; 3. Size of business; 4. Business objectives; 5. Stakeholders in a business; 6. External influences on business activity; 7. External economic influences on business behaviour; Unit 2. People in Organizations: 8. Management and leadership; 9. Motivation; 10. Human resource management; 11. Further human resource management; 12. Organisation structure; 13. Business communication; Unit 3. Marketing: 14. What is marketing?; 15. Market research; 16. The marketing mix - product and price; 17. The marketing mix - promotion and place; 18. Marketing planning; 19. Globalisation and international marketing; Unit 4. Operations and Project Management: 20. The nature of operations; 21. Operations planning; 22. Inventory management; 23. Capacity utilization; 24. Lean production and quality management; 25. Project management; Unit 5. Finance and Accounting: 26. Business finance; 27. Forecasting cash flows; 28. Costs; 29. Accounting fundamentals; 30. Budgets; 31. Contents of published accounts; 32. Analysis of published accounts; 33. Investment appraisal; Unit 6. Strategic Management: 34. What is strategic management?; 35. Strategic analysis; 36. Strategic choice; 37. Strategic implementation; 38. Preparing for your examinations; Index; Acknowledgements.

Additional information

Sku

GOR006471492

ISBN 13

9780521126564

ISBN 10

0521126568

Title

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM by Peter Stimpson

Author

Peter Stimpson

Condition

Used - Very Good

Binding type

Hardback

Publisher

Cambridge University Press

Year published

20100513

Number of pages

687

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM Peter Stimpson

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM by Peter Stimpson

Summary

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM Summary

Cambridge International AS and A Level Business Studies Coursebook with CD-ROM by Peter Stimpson

Table of Contents

Additional information

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