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Social Media Risk and Governance Phil Mennie (Social Media and Risk Governance Leader)

Social Media Risk and Governance By Phil Mennie (Social Media and Risk Governance Leader)

Social Media Risk and Governance by Phil Mennie (Social Media and Risk Governance Leader)


$10.00
Condition - Very Good
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Summary

Understand the elements of good social media governance and deal with risk, whilst still gaining from the opportunities these technologies offer with this all-encompassing book.

Social Media Risk and Governance Summary

Social Media Risk and Governance: Managing Enterprise Risk by Phil Mennie (Social Media and Risk Governance Leader)

Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.

Social Media Risk and Governance Reviews

As we all become more integrated with the global platform of the Internet, we need to change our perspectives and re-think how we work. Phil asks the tough questions and he has plenty of good answers. He is a good navigator through the potential hazards that social media presents to large organisations. Buy this book and don't just pass it on to compliance. These issues matter to the whole organisation. * Justin Hunt, Founder, The Social Media Leadership Forum *
Risk and security are as critical as ever in enterprise social media. Phil Mennie's book has never been more timely, and I've not come across a more comprehensive, accessible and example-loaded book as this. This has to be the indispensable guide in this important area. * Paul Levy, Senior Research Fellow at the University of Brighton's Centre for Research in Innovation Management (CENTRIM) *
This book provides a comprehensive and insightful review of emergent risks for organisations in using social media as a medium for internal and external communication. It covers a wide range of scenarios and examples to show how these new and emergent risks affect businesses. However it also provides a stable conceptual basis and frameworks as guidance for anyone managing this important area for any organisation. The book is very accessible and not too technical so useful for anyone new to this field, but it is also grounded in the vast experience of the author and full of insights for the more experienced reader. * Joao Baptista, Professor and Director MSc Business Consulting, Warwick Business School *
This book will benefit security professionals, social media experts, search engine optimization professionals, and risk managers. It is a true asset to the security management and information technology sector. * Thomas Rzemyk, Ed.D., Professor of Criminal Justice, Columbia Southern University; Criminology Discipline Reviewer, Fulbright Scholar Program *

About Phil Mennie (Social Media and Risk Governance Leader)

Phil Mennie is PwC's global social media risk and governance leader, helping clients harness the power of social media. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he steered the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. Phil speaks at a range of social media and data conferences across the UK and Europe.

Table of Contents

    • Chapter - 01: Introduction to social media;
    • Chapter - 02: Risk;
    • Chapter - 03: Strategy;
    • Chapter - 04: Data privacy and control;
    • Chapter - 05: Governance;
    • Chapter - 06: Policy, training and awareness;
    • Chapter - 07: Crisis management;
    • Chapter - 08: Cyber security;
    • Chapter - 09: Regulation;
    • Chapter - 10: The future and its opportunities

Additional information

GOR007259252
9780749474577
0749474572
Social Media Risk and Governance: Managing Enterprise Risk by Phil Mennie (Social Media and Risk Governance Leader)
Used - Very Good
Paperback
Kogan Page Ltd
20151003
232
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Social Media Risk and Governance