Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland: The nature and extent of consumer advertising in the Soviet Union, Poland by Philip Hanson
This title was first published in 1974.
Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland
Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland
Summary
This title was first published in 1974.
Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland Summary
Table of Contents
1 Introduction: advertising, Soviet-type economies and economic systems Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet Advertising 4 The nature and functions of Soviet advertising Part II Eastern Europe 5 Relative income levels and differences in economic systems in Eastern Europe 6 The marketing environment 7 The organisation and functions of advertising 8 Advertising expenditure data Part III Conclusions 9 Conclusions
Additional information
NPB9780873320535
9780873320535
0873320530
Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland: The nature and extent of consumer advertising in the Soviet Union, Poland by Philip Hanson
New
Hardback
Taylor & Francis Inc
2017-08-02
182
N/A
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