Marketing Management: Analysis, Planning, Implementation and Control by Philip Kotler
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Marketing Management
Summary
This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
Marketing Management Summary
Table of Contents
Understanding market management; analyzing marketing opportunities; researching and selecting target markets; developing marketing strategies; planning marketing programs; organizing, implementing and controlling marketing effort.
Additional information
GOR001377776
9780130980052
0130980056
Marketing Management: Analysis, Planning, Implementation and Control by Philip Kotler
Used - Very Good
Paperback
Pearson Education (US)
1993-10-31
800
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us