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On-Premise Catering - Hotels, Convention Centers, Arenas, Clubs, and More 2e PJ Shock

On-Premise Catering  - Hotels, Convention Centers, Arenas, Clubs, and More 2e By PJ Shock

On-Premise Catering - Hotels, Convention Centers, Arenas, Clubs, and More 2e by PJ Shock


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Summary

The only complete, in-depth guide to contemporary on-premise catering principles and practices On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field.

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On-Premise Catering - Hotels, Convention Centers, Arenas, Clubs, and More 2e Summary

On-Premise Catering - Hotels, Convention Centers, Arenas, Clubs, and More 2e by PJ Shock

The only complete, in-depth guide to contemporary on-premise catering principles and practices On-premise catering is an essential part of the fast-growing catering and events industry, and this is the only guide that covers all the essential skills and knowledge a professional needs to succeed in the field. Written by three top catering experts and educators, On-Premise Catering is the definitive guide to catering in hotels, banquet halls, wedding facilities, conference centers, private clubs, and other venues. This new Second Edition has been thoroughly updated and revised to cover modern technological trends in the industry, including online marketing, social media, and digital proposals, as well as modern decor, effective menu writing, catering in stadiums and casinos, and more. * Fully updated to keep pace with current industry trends and practices * Covers all aspects of on-premise catering, from food and beverage service, room setup, and decor, to staffing, marketing, and financial controls * Ideal for caterers, event professionals, chefs working in on-premise facilities, and students in culinary, hospitality, and foodservice management programs On-premise catering requires a broad range of knowledge, from accounting and marketing basics to event coordination and management skills, and this book provides all the information students and professionals need to succeed in this exciting and dynamic field.

About PJ Shock

Patti J. Shock, CPCE, is a professor in the Harrah Hotel College at the University of Nevada Las Vegas and the academic advisor at The International School of Hospitality. Cheryl Sgovio, CPCE, is Director of Catering and Convention Sales at the Thomas & Mack Center, Sam Boyd Stadium, and Cox Pavilion, all at the University of Nevada Las Vegas. John M. Stefanelli, PhD,is a professor in the Food and Beverage Department of the Harrah Hotel College at the University of Nevada Las Vegas.

Table of Contents

Foreword vii Preface xi CHAPTER 1 Overview of On-Premise Catering 1 CHAPTER 2 Sales and Marketing 35 CHAPTER 3 Theme Parties, Weddings, Outdoor Parties, and Special Events 109 CHAPTER 4 Meal Functions 145 CHAPTER 5 Beverage Functions 187 CHAPTER 6 Function Room Selection and Setup 221 CHAPTER 7 Production and Service Planning 265 CHAPTER 8 Intermediaries and Suppliers 305 CHAPTER 9 Staffi ng 333 CHAPTER 10 Financial Controls and Reports 353 CHAPTER 11 Working with Other Departments 393 Glossary 419 Notes 453 Appendix 455 Index 467

Additional information

CIN0470551755G
9780470551752
0470551755
On-Premise Catering - Hotels, Convention Centers, Arenas, Clubs, and More 2e by PJ Shock
Used - Good
Hardback
John Wiley & Sons Inc
20110722
496
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - On-Premise Catering - Hotels, Convention Centers, Arenas, Clubs, and More 2e