Film is dead! Three little words that have been heard around the world many times over the life of the cinema. Yet, some 120 years on, the old dogs ability to come up with new tricks and live another day remains as surprising and effective as ever. This book is an exploration of films ability to escape its own The End title card. It charts the history of cinemas development through a series of crises that could, should, ought to have ended it. From its origins to Covid - via a series of unlikely friendships with sound, television and the internet - the book provides industry professionals, scholars and lovers of cinema with an informing and intriguing journey into the afterlife of cinema and back to the land of the living. It is also a rare collaboration between an Oscar-winning filmmaker and a film scholar, a chronicle of their attempt to bridge two worlds that have often looked at each other with as much curiosity as doubt, but that are bound by the deep love of cinema that they both share.