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Under the Radar Summary

Under the Radar: Tracking Western Radio Listeners in the Soviet Union by R. Eugene Parta (Former Director, RFERL Research Institute)

Western democracy is currently under attack by a resurgent Russia, weaponizing new technologies and social media. How to respond? During the Cold War, the West fought off similar Soviet propaganda assaults with shortwave radio broadcasts. Founded in 1949, the US-funded Radio Free Europe/Radio Liberty broadcast uncensored information to the Soviet republics in their own languages. About one-third of Soviet urban adults listened to Western radio. The broadcasts played a key role in ending the Cold War and eroding the communist empire.

R. Eugene Parta was for many years the director of Soviet Area Audience Research at RFE/RL, charged among others with gathering listener feedback. In this book he relates a remarkable Cold War operation to assess the impact of Western radio broadcasts on Soviet listeners by using a novel survey research approach. Given the impossibility of interviewing Soviet citizens in their own country, it pioneered audacious interview methods in order to fly under the radar and talk to Soviets traveling abroad, ultimately creating a database of 51,000 interviews which offered unparalleled insights into the media habits and mindset of the Soviet public. By recounting how the impossible mission was carried out, Under the Radar also shows how the lessons of the past can help counter the threat from a once and current adversary.

About R. Eugene Parta (Former Director, RFERL Research Institute)

Russell Eugene (Gene) Parta retired as Director of Audience Research and Program Evaluation for Radio Free Europe/Radio Liberty in Prague in 2006. Previously, Mr. Parta was Director of Media and Opinion Research of the RFE/RL Research Institute in Munich and earlier Director of Soviet Area Audience and Opinion Research of Radio Liberty in Paris. He has worked in the field of international broadcasting audience research since 1969. He served as Chairman of CIBAR (Conference on International Broadcasting Audience Research that brings together researchers from over 20 international broadcasting organizations). He is a graduate of St. Olaf College and the School of Advanced International Studies of the Johns Hopkins University and has been a visiting research associate at the Massachusetts Institute of Technology on two occasions as well as at George Washington University. Mr. Parta was an Osher Senior Fellow at the Hoover Institution of Stanford University in 2004 researching his earlier book Discovering the Hidden Listener: An Assessment of Radio Liberty and Western Broadcasting to the USSR During the Cold War and a Visiting Scholar at the Hoover Institution in 2017-2018 researching this book in the RFE/RL Corporate Archives. He is co-editor with A. Ross Johnson of Cold War Broadcasting: Impact on the Soviet Union and Eastern Europe.

Table of Contents

Acknowledgements

Foreword

Introduction

Prelude: My Road to Radio Liberty (amabile)

First Movement (1965-1970): Early Years of Audience Research (andante)

Second Movement (1970-1980): First Steps in Audience Interviewing (accelerato)

Photo section.

Third Movement (1981-1985): Audience Research Breaks New Ground (sforzando)

Fourth Movement (1986-1990): Perestroika Changes the Game (fuocoso)

Fifth Movement (1991-1994): The Post-Soviet Transition (vittorioso, capriccioso, lamentoso)

Postlude: Past Successes and the Road Ahead (coda)

Appendix 1: Charts and Graphs referenced in text

Appendix 2: Vignettes: Max Ralis, Helmut Aigner, Christopher Geleklidis, Steen Sauerberg, Andrei Nazarov, Ivan Myhul, Viktor Nekrasov, Andrei Sinyavsky, Aleksandr Galich, Victor Grayevsky, Vladimir Shlapentokh, Boris Grushin, Yuri Levada, Irina Alberti

Appendix 3: Methodologies. MIT Simulation. Contribution of Ithiel de Sola Pool

Appendix 4: Excerpts from Questionnaires, BALEs, BGRs

Appendix 5: Subsequent careers of SAAOR/MOR Staffers

Bibliography

Index

Additional information

NGR9789633864555
9789633864555
9633864550
Under the Radar: Tracking Western Radio Listeners in the Soviet Union by R. Eugene Parta (Former Director, RFERL Research Institute)
New
Hardback
Central European University Press
2022-10-15
426
N/A
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