Chapter 1 What Is Applied Social Psychology? An Introduction, Robert F. Kidd, Michael J. Saks; Chapter 2 The Potentiation of Social Knowledge, Kenneth J. Gergen, Michael Basseches; Chapter 3 Conditions Required for a Technology of the Social Sciences, Helena Reyes, Jacobo A. Varela; Chapter 4 Toward an Applicable Social Psychology, Clara Mayo, Marianne La France; Chapter 5 Socially Relevant Research, Morton Deutsch; Chapter 6 Give Me the Facts, Karen M. Hennigan, Brian R. Flay, Thomas D. Cook; Chapter 7 Politics as Social Science Methodology, George L. Kelling; Chapter 8 Social Science in the Contract Research Firm, Clark C. Abt; Chapter 9 Applied Social Psychology and the Future, Leonard Bickman, Sharon S. Brehm, David P. Farrington, Ronald J. Fisher, Howard Leventhal, John B. McConahay, Walter G. Stephan, Daniel Stokols;