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Fashion for the People Rachel Worth

Fashion for the People By Rachel Worth

Fashion for the People by Rachel Worth


$10.00
Condition - Very Good
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Summary

Marks Spencer is an institution synonymous with quality, reliability and customer care. But do we associate it with 'fashion'? Drawing on company archives, this book considers the company's contribution to British - and, since the 1970s, international - fashion. It discusses how, from the 1920s, Marks Spencer brought fashion to the high street.

Fashion for the People Summary

Fashion for the People: A History of Clothing at Marks & Spencer by Rachel Worth

Marks & Spencer is an institution synonymous with quality, reliability, and customer care. But do we associate it with 'fashion'? Drawing on previously unpublished company archives, Fashion for the People considers the company's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing at affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion. Marks & Spencer is not just a stalwart of the British high street. As this book shows, it has also brought fashion to the masses.

Fashion for the People Reviews

'Makes a significant contribution to the discussion of fashion as a business process, connecting production, retail and consumption. The author also succeeds in suggesting important ways in which the nature of high street fashion can be understood - and the industry itself seen in a more subtle and complex way - rather than simply in terms of high fashion.' Rebecca Arnold, Central St. Martins College of Art and Design

About Rachel Worth

Rachel Worth is Principal Lecturer in Fashion Studies at the Arts Institute at Bournemouth.

Table of Contents

List of Figures Acknowledgments Introduction: Marks & Spencer, Democratisation and the History of Non-Elite Clothing 1: Marks & Spencer, Retailing and the Ready-to-Wear Clothing Industry 2: The Role of Technological Innovation 3: Marks & Spencer and Fashion: The Importance of Design 4: Selling Fashion 5: Marks & Spencer and the Internationalisation of Fashion Conclusion: Changing the Definitions of Fashion: Quality and Value for All Bibliography Index

Additional information

GOR002805879
9781845201746
1845201744
Fashion for the People: A History of Clothing at Marks & Spencer by Rachel Worth
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2006-12-01
168
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Fashion for the People