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BRANDMAPS Randall G. Chapman

BRANDMAPS By Randall G. Chapman

BRANDMAPS by Randall G. Chapman

Reviews:
$10.00
Condition - Very Good
Only 2 left
Very Good

Summary

Appropriate for advanced marketing courses. This title is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. It is designed to represent reality to the participants.

BRANDMAPS Summary

BRANDMAPS: The Competitive Marketing Strategy Game by Randall G. Chapman

Appropriate for advanced marketing courses.

BRANDMAPS (TM) is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS (TM) is designed to represent reality to the participants, rather than being just a game.

Table of Contents



1. BRANDMAPS (TM) and Marketing Simulation Games.


2. BRANDMAPS (TM) Overview.


3. Marketing Decision Variables.


4. Non-Marketing Decision Variables.


5. Marketing Research Studies.


6. Financial and Operating Results Reports.


7. Decision-Making Logistics and Related Paperwork.


8. Summary of BRANDMAPS (TM) Costs.


9. Performance Evaluation in BRANDMAPS (TM).


10. Marketing Planning in BRANDMAPS (TM).


11. Budgeting in BRANDMAPS (TM).


12. Marketing Management In-Basket Exercise.


13. Using the BRANDMAPS (TM).


Index.

Additional information

GOR003090460
9780135974513
0135974518
BRANDMAPS: The Competitive Marketing Strategy Game by Randall G. Chapman
Randall G. Chapman
Used - Very Good
Paperback
Pearson Education (US)
19970321
196
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - BRANDMAPS