An engaging look at Microsoft's success- The San Francisco Chronicle
The Microsoft Way Summary
The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition by Randall Stross
An engaging look at Microsoft's success- The San Francisco Chronicle
About Randall Stross
Randall E. Stross is a professor at San Jose State University, and a contributing writer for Fortune magazine. His analyses of the computer industries have also appeared in The New Republic and U.S. News & World Report. He is the author of six books, including Steve Jobs and the NeXT Big Thing and Bulls in the China Shop.
Table of Contents
* Camping with Henry and Bill Microsoft Basics * Sitting and Thinking * Smarts * The Model in Their Head The Home * Big Files * Britannica, Adieu * Pitching Consumers * David and Goliath The Highway * Preparations * PCs Versus TVs * Toll Road The Monopoly Game * The Last War Redux * The Home Front * Preemptive Attack * Afterword: Legacies
Additional information
GOR003527017
9780201327977
020132797X
The Microsoft Way: The Real Story Of How The Company Outsmarts Its Competition by Randall Stross
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