Name: Cost-Justifying Usability By Randolph G. Bias (University of Texas at Austin)
SKU: 9780120958115
Price: 21.54 USD
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Cost-Justifying Usability Summary

Cost-Justifying Usability: An Update for the Internet Age by Randolph G. Bias (University of Texas at Austin)

You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time-guarantee a robust ROI!-ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others? In this completely revised and new edition of Cost-Justifying Usability, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products-offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.

Cost-Justifying Usability Reviews

HCI professionals will repeat quotes with statistics, learn from case studies, and copy chapters for their managers. Thorough & thoughtful, practical & actionable-- readers will be able to put the ideas to work immediately! -Ben Shneiderman, University of Maryland Cost-Justifying Usability delivers much more than the promise of its title. Each chapter is worth the price of admission! I found more useful ideas and creative thinking in this book than I've come across in one place in years. Moreover, the collection of articles goes far beyond what the book title might suggest: it not only offers the definitive treatment of determining ROI for usability, but also provides a complete overview of usability considerations for getting you there. From specific calculations to help you with extending the business case, to introducing ethnography into the product development process, Cost Justifying Usability offers a treasure of gems for every user-centered design professional. -Dominick J. Dellino, Director of User Research and Testing, Washington Mutual

About Randolph G. Bias (University of Texas at Austin)

Randolph G. Bias is an associate professor in the University of Texas at Austin School of Information. With a Ph.D. in cognitive psychology from The University of Texas at Austin, Bias spent two decades in industry as a human factors professional, addressing software usability for AT&T Bell Labs, IBM, and then BMC Software where he founded and managed the usability department. Dr. Deborah J. Mayhew is owner and principal of Deborah J. Mayhew & Associates, a consulting firm based in Massachusetts, offering courses and consulting on all aspects of Usability Engineering and user interface design. Clients include American Airlines, AT&T, Ford,Harvard Univeristy, and NASA. Dr. Mayhew received her Ph.D. in Experimental Cognitive Psychology from Tufts University. She is the author of Principles and Guidelines in Software User Interface Design (Prentice Hall), a coeditor of Cost-Justifying Usability (Academic Press), and a contributor to Human Factors and Web Development.

Introduction 1. Justifying cost-justifying usability 2. Return on investment for usable user-interface design: Examples and statistics Framework 3. A basic framework for cost-justifying usability engineering on Web development projects 4. A business case approach to usability 5.Marketing usability 6. Dot coms Organizational and Design Context 7. Cost-justification of usability engineering: A vendor's perspective 8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success 9. Usability science as an independent research service 10. ROI in Human Factors for Web Applications 11. The business case for international user centered design 12. Cost-justification of usability engineering for international Web sites 13. The ROI of accessibility Methods and Approaches 14. Ethnography/Field research at Microsoft 15. Out of the box: Approaches to good initial interface designs; 16. Keystroke level modeling as a cost-justification tool 17. The RITE method 18. Sample size and user testing - how much is enough? 19. Cost-justifying online surveys 20.Cost benefits framework and case studies 21. Want respect? Respect the shareholder: Usability at Sprint 22. Conclusion, wrap-up, next steps

Additional information

Sku

CIN0120958112G

ISBN 13

9780120958115

ISBN 10

0120958112

Title

Cost-Justifying Usability: An Update for the Internet Age by Randolph G. Bias (University of Texas at Austin)

Author

Randolph G. Bias (University of Texas at Austin)

Series

Interactive Technologies

Condition

Used - Good

Binding type

Paperback

Publisher

Elsevier Science & Technology

Year published

20050509

Number of pages

640

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Cost-Justifying Usability Randolph G. Bias (University of Texas at Austin)

Cost-Justifying Usability by Randolph G. Bias (University of Texas at Austin)

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Cost-Justifying Usability Summary

Cost-Justifying Usability: An Update for the Internet Age by Randolph G. Bias (University of Texas at Austin)

Cost-Justifying Usability Reviews

About Randolph G. Bias (University of Texas at Austin)

Table of Contents

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