Name: Perception and Imaging By Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)
SKU: 9780240804668
Price: 5.43 USD
Availability: OutOfStock

Perception and Imaging Summary

Perception and Imaging by Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy. Perception and Imaging, Second Edition will lead you into areas and concepts that will spark your intellectual curiosity and assist you in your image making. What is known about vision and the visual process is overwhelming; what is directly applicable to pictures is not. Perception and Imaging, Second Edition is the visual artist's gateway to the principles that drive visual perception.

Perception and Imaging, Second Edition invites you to explore the domain of the subconscious and collective unconscious, and the role subliminals, secondary images, and archetypes play; the role of memory and association, and why ambiguity and illusion are an important components;
why soft and hard contours (edges) are critical to sharpness, contrast, color, and depth perception; and how visual rhetoric has been used to give impact to photographs, advertisements, posters, promotional material, and motion pictures. Perception and Imaging, Second Edition is for anyone and everyone involved with visual images and has a desire to better understand them.

Perception and Imaging Reviews

Clear, thought-provoking, applicable to all visual communications.

An excellent and most useful text. It gives a comprehensive introduction to how the eye and human visual system respond to imagery in art and design. - Professor L Macdonald, London College of Communication

About Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand. Richard Zakia is a 1956 graduate of the Rochester Institute of Technology (RIT). Some of his classmates at the time were Carl Chiarenza, Peter Bunnell, Bruce Davidson, Ken Josephson, Pete Turner and Jerry Uelsmann. Minor White was a member of the faculty and Beaumont Newhall was Adjunct. It was a great and enriching mix. After graduation he was employed as a photographic engineer in the Color Technology Division of Eastman Kodak. During the Sputnik era he decided teaching was his vocation and accepted a position with RIT where he served for 34 years. For a time he was Director of Instructional Research and Development and Chair of the Fine Art Photography Department and graduate program in Imaging Arts. He is a recipient of the Eisenhart Outstanding Teaching Award. Zakia has authored and co-authored thirteen books on photography and perception. He is also the co-editor with Dr. Leslie Stroebel of the third edition (1993) of The Focal Encyclopedia of Photography and a contributor to the fourth edition (2007). His most recent book is Teaching Photography with Dr. Glen Rand.

Additional information

Sku

GOR003841004

ISBN 13

9780240804668

ISBN 10

024080466X

Title

Perception and Imaging by Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Author

Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Condition

Used - Very Good

Binding type

Paperback

Publisher

Taylor & Francis Ltd

Year published

20020801

Number of pages

336

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Perception and Imaging Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Perception and Imaging by Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Summary

Perception and Imaging Summary

Perception and Imaging by Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Perception and Imaging Reviews

About Richard D. Zakia (Professor Emeritus, Rochester Institute of Technology)

Table of Contents

Additional information

Customer Reviews - Perception and Imaging