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Realty Blogging Richard Nacht

Realty Blogging By Richard Nacht

Realty Blogging by Richard Nacht


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Condition - Good
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Summary

Shows how to increase real estate sales and profits through blogging. This book helps readers to learn strategies to set themselves apart from their competition, including brand building, competitive differentiation, relational marketing, and positioning.

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Realty Blogging Summary

Realty Blogging by Richard Nacht

Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

  • Develop an effective Internet marketing strategy
  • Generate leads consistently at almost no cost
  • Define yourself as an expert in a particular area
  • Serve your market niche
  • Establish long-term relationships with your customers
  • Create content that attracts major search engines
  • Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

About Richard Nacht

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Table of Contents

Introduction- Blogging as a Strategic Reast Estate Marketing Tool

1: Search Engine Marketing

2: Direct Communication

3: Build Your Brand

4: Differentiat Yourself from the Competition

5: Relational Marketing

6: Exploit the Niches

7: Media and Public Relations

8: Position Yourself as an Expert

9: Manage Your Real Estate Reputation

10: Manage Your Offic Projects

Appendices

A: How to Get Your Blog Started

B: How to Choose The Blog Platform that is Right For Your and Your Business

C: Ten Deicsions to make Before Launching Your Blog

D: How to Write, Blog-Style

Additional information

CIN0071478957G
9780071478953
0071478957
Realty Blogging by Richard Nacht
Used - Good
Paperback
McGraw-Hill Education - Europe
2006-12-16
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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