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Furniture Marketing Richard R. Bennington

Furniture Marketing By Richard R. Bennington

Furniture Marketing by Richard R. Bennington


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Furniture Marketing Summary

Furniture Marketing: From Product Development to Distribution by Richard R. Bennington

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

About Richard R. Bennington

Richard Bennington is a professor in the School of Business at High Point University where he teaches furniture marketing, retailing, and marketing, among other courses. He is Financial Vice President of the International Furnishings and Design Association, a member of the Awards Committee in the American Society of Furniture Designers, and on the Board of Directors at the Furniture Design Center and Bienenstock Furniture Library. In 2000, he served as a US Furniture Industry Representative and Product Judge at the International Furniture and Woodworking Machinery Fair in Shenzen, China. He has had his writing published in the North American Handbook of Home Furnishings and in Western Retailer.

Table of Contents

Chapter 1: Furniture Marketing: An Overview Chapter 2: Upholstered Furniture Chapter 3: Case Goods Chapter 4: Other Residential Furniture Products Chapter 5: Furniture Design Chapter 6: Product Development Chapter 7: The Furniture Manufacturing Process Chapter 8: Marketing Through Segmentation, Targeting and Positioning Chapter 9: Marketing Research and Information Systems Chapter 10: The Ultimate Consumer Market Chapter 11: Pricing Methods and Practices Chapter 12: Personal Furniture Selling Chapter 13: Advertising Chapter 14: Sales Promotion and Public Relations Chapter 15: Marketing Channels for Home Furnishings Chapter 16: Furniture Retailing Chapter 17: Furniture Wholesaling Chapter 18: Wholesale Furniture Markets Chapter 19: Physical Distribution and Inventory Management Chapter 20: International Furniture Marketing Chapter 21: Contract Furniture Marketing NEW TO THIS EDITION: -Two boxed features in each chapter with readings written expressly for the text or from furniture industry trade publications such as Home Furnishings News, InFurniture, Furniture Today and Upholstery Design and Management -Chapter that describes how to market residential furniture through segmentation, targeting and positioning -Chapter that outlines the channels of distribution for home furnishings -New and updated photos and illustrations -Instructor's Guide includes course outlines, teaching tips, discussion topics, assignments, additional sources of information, test questions and term projects.

Additional information

NLS9781501355745
9781501355745
1501355740
Furniture Marketing: From Product Development to Distribution by Richard R. Bennington
New
Paperback
Bloomsbury Publishing PLC
2019-01-24
464
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

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