Richard Watson provides a balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size. This book discusses the technical aspects of database design and implementation as well as the why and how of the management of databases, and the managerial issues and business philosophy behind databases. The text includes sections on UML for data modelling, server-side scripting (PHP) for linking a database to Web server, XML, data warehousing, OLAP, and data mining. It also contains useful reference sections, with deep coverage of data modelling and SQL, that should help information systems professionals throughout their careers. The book provides a more managerial outlook.