1: Introduction 2: Tourism in Western Europe: a context of change, R Voase Part 1: The political context 3: The political context as dominant, R Voase 4: Selling the difference: tourism marketing in Devon and Cornwall, south-west England, K Meethan, University of Plymouth, United Kingdom 5: Leisure and tourism as political instruments: the case of Britain in the 1980s, 6: N Morpeth, Leeds Metropolitan University, UK 7: The influence of political, economic and social change in a mature tourist destination: the case of the Isle of Thanet, south-east England, R Voase 8: Re-planning for tourism in a mature destination: a note on Mallorca, M A Robledo and J Batle, University of the Balearic Islands (Mallorca), Spain Part 2: The economic context 9: The economic context as dominant, R Voase 10: Tir Cymen and Tir Gofal: agri-environmental schemes and recreational access in rural Wales, A Lewis, University of Lincoln, United Kingdom 11: Developing an historic tourist product: the case of Loviisa, Finland, K Lindroth and T Soisalon-Soininen, Helsinki Business Polytechnic, Porvoo, Finland 12: The AElvdalen story: marketing an inland destination in rural Sweden, S Boehn and J Elbe, Darlana University,Sweden Part 3: The sociocultural context 13: The sociocultural context as dominant, R Voase 14: From sport to spectacle: the emergence of football as a destination product attribute, M Finn, University of Lincoln, United Kingdom 15: Literature, tourism and the politics of nature: the making of a 'Grand Site National' at La Pointe du Raz, Brittany, France, N Baron-Yelles, Universite de Marne-la-Vallee, France 16: Maturing markets for cultural tourism: Germany and the demand for the 'cultural' destination, M Lohmann,Institut fur Tourismus und Baderforschung in Nordeuropa (NIT), Germany and J W Mundt, University for Co-operative Education, Germany 17: Living in paradise: youth culture an tourism development in the mountains of Austria, K Luger, Universitat Salzburg, Austria and P East, Fachhochschule Munchen (Munich University of Applied Sciences), Germany