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The European Corporation Richard Whittington (University Reader in Strategy, Said Business School Fellow of New College, University of Oxford)

The European Corporation By Richard Whittington (University Reader in Strategy, Said Business School Fellow of New College, University of Oxford)

Summary

This work traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom, from the 1950s to the 1990s. It combines long-run trends with case studies of leading companies and their managers to present a rich and complex picture of corporate change.

The European Corporation Summary

The European Corporation: Strategy, Structure, and Social Science by Richard Whittington (University Reader in Strategy, Said Business School Fellow of New College, University of Oxford)

This book traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom from the 1950s to the 1990s. It combines long-run trends with illustrative case studies of leading companies and their managers to present a rich and complex picture of corporate change. In particular, the authors highlight the paradox of increasingly similar patterns of corporate strategy and structure across advanced industrial nations with continuing marked differences in corporate ownership, control, and managerial elites. Despite strong institutional contrasts between the leading European economies, and regardless of the decline of the American model of management, big business in Europe has continued to follow a strategic and structural model pioneered in the United States during the first half of the twentieth century and encapsulated long ago in Alfred Chandler's (1962) Strategy and Structure. This finding of similar patterns of corporate strategy and structure across Europe challenges recent relativist perspectives on organizations found in postmodern, culturalist, and institutionalist social science. Nevertheless, it does not endorse standard universalist accounts of convergence either. The book distinguishes between Chandlerism, with its original ideology of universalism, and the broader Chandlerian perspective, an enduring but evolving core of good sense about the corporation in certain kinds of advanced economies. Thus the authors show how the surprising success of conglomerate diversification and the increasing adoption of more 'networked' multidivisional structure simply extend the core principles of the Chandlerian perspective. They argue that the extent to which Chandlerian principles have held good across the advanced economies of Western Europe through the whole post-war period makes them a model for the kind of adaptive and bounded social scientific prescription appropriate to a changing and varied world. The book contributes to contemporary academic debates on relativism and universalism by proposing a middle-way based on a boundedly-generalizing social science. For policy-makers, it suggests the possibility of steady economic convergence independent of radical and external pressure and sensitive to other aspects of national social structures. For business decision-makers, it offers a more positive model of diversification, especially conglomerate diversification, as well as a new networked organization appropriate to the demands of today's knowledge economy.

The European Corporation Reviews

Almost 40 yeares after the publication of the seminal Strategy and Structure; Chapters in the History of the Industrial Enterprise, by Alfred D. Chandler, Jr., its rightful European heir has finally arrived. * Industrial Relations Journal, 32,5, 2001 *
This book asks big questions, is written in a vivid and engaging style, provides an unusual historical perspective and is certain to provoke debate about challenges of social science and the future of the large corporations that dominate research in our field. * Administrative Science Quarterly (ASQ) *

About Richard Whittington (University Reader in Strategy, Said Business School Fellow of New College, University of Oxford)

Richard Whittington is University Reader in Strategy at the Said Business School and Fellow of New College, University of Oxford. He was formerly Lecturer in Organizational Analysis at Imperial College and Reader in Marketing and Strategic Management at the University of Warwick. He is author of Corporate Strategies in Recession and Recovery (Unwin Hyman) and What is Strategy - and Does it Matter? (Routledge), as well as articles in a variety of journals. He is Associate Editor of the British Journal of Management and is on the editorial boards of Long Range Planning and Organization Studies.; Michael Mayer is a Lecturer in Strategic and International Management at the University of Glasgow. He has published articles in Organization Studies, the European Management Journal, and Industrial and Corporate Change.

Table of Contents

1. Change, Context, and the Corporation ; 2. Chandler and Context ; 3. Scale, Scope, and Structure ; 4. Corporate Careers and Control ; 5. Changing Strategies ; 6. Changing Structures ; 7. Strategy, Structure, and Politics ; 8. Concluding for the Corporation ; Appendix I Strategic and Structural Classification of French, German, and United Kingdom Firms ; Appendix II Methodology

Additional information

GOR008477731
9780199251049
0199251045
The European Corporation: Strategy, Structure, and Social Science by Richard Whittington (University Reader in Strategy, Said Business School Fellow of New College, University of Oxford)
Used - Very Good
Paperback
Oxford University Press
2002-05-09
286
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The European Corporation