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At a time of fast-paced change on college campuses and in college athletics, young people can benefit from any information that helps them navigate their academic, athletics, and life experiences while a student-athlete. 20 Secrets to Success for NCAA Student-Athletes is exactly the kind of guidance that can be read and used over and over to help student-athletes maximize their entire college experience and prepare for life beyond the athletic arena. The authors' breadth of experience and knowledge combine with relevant data to create a modern resource that provides the kind of learning opportunity needed by today's student-athletes. -- Greg Sankey, commissioner, Southeastern Conference
This guidebook amplifies the paths to success that college sports provide. The broad perspectives shared throughout the book demonstrate a perfect understanding of how important it is for student-athletes to give their talents to their sport and their focus to academics. -- Mark Emmert, NCAA president
The authors provide terrific insight and practical advice on how to develop a road map for that 'next' phase in your life and better prepare you for long-term success. I recommend this for anyone invested in the lives of student-athletes, but especially for aspiring or current student-athletes ... it's never too late to start thinking about what's next. -- Amy Huchthausen, commissioner, America East Conference
This book reinforces what those of us who work in the collegiate athletics industry understand and should be a required reading for everyone pursuing NCAA scholarships and all NCAA student-athletes. -- Stan Wilcox, executive vice president of regulatory affairs, NCAA
All student-athletes and their mentors should read this book. It brings into focus the challenges and the opportunities inherent in being a collegiate athlete. Most importantly, it outlines a framework for how to successfully navigate the landscape and develop an outstanding life plan. -- Deborah A. Yow, former director of athletics, North Carolina State University

The premier NCAA student-athlete handbook, now in a second, updated edition designed for today's competitive market and with a new chapter on name, image, and likeness (NIL) rights.

Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.

The book's authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college.

Modeled after Stephen Covey's The 7 Habits of Highly Effective People, this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.