Part I. Launching Your Career in Sport Business
Chapter 1. Mastering the Craft of Sport Business
Rick Horrow
A 50-Year Front Seat, by Ted Killory
Sports Evoke Our Emotional Extremes, by Scott D. Michel
Write Down Your Dream Job, by Richard Peddie
Chapter 2. Essential Lessons for the Sport Business Professional
Larry Lucchino
The Value of Showing Up, by Joe Favorito
Keep Your Head Down and Keep Working, by Jay Bilas
10 Principles, From Collector of Philosophies, by Brandon Steiner
Chapter 3. Fostering Meaningful Business Relationships
Lyn St. James
Take Charge to Help Give Kids Equal Opportunities, by Shane Battier
I Want to Be President, by Andy Dolich
Find Direction With Your Own Mission Statement, by Marc Trestman
Part II. Building Your Branding and Selling Skill Sets
Chapter 4. Executing a Consistent Process and Vision
Stephen M. Ross
Learning to Balance Tradition and Innovation, by George Pyne
Make Sure Your Minor League Is Major, by David A. Andrews
Making Money With the Money You've Made, by Ric Edelman
Chapter 5. Filling an Industry Need
Bob Kain
Outworking Adversity, by Gary Player
Finding My Next Act After Olympic Gold, by Scott Hamilton
Understanding the Power of Numbers, by Dan Towriss
Chapter 6. Building a Championship Brand
Tom Ricketts
One Question Paves the Way to Compelling Stories, by Ross Greenburg
Customizing a Message for Fans: Three Stories, by Frank Luntz
Maintaining a Vibrant Brand With Passionate Purpose, by John Spanos and A.G. Spanos
Chapter 7. A Mindset of Authenticity: The First Step in a Successful Sport Business Venture
Jack Nicklaus
From Humble Beginnings to PGA Concessionaire, by David Lee Cook
Success: The Intersection of Talent and Passion, by Pat Williams
One Good Deed Leads to Another, and Another, and Another . . ., by Cal Ripken, Jr.
Chapter 8. Handling Crises Calmly and Capably
Gary Bettman
Preparation Has Always Been a Hallmark of BAA, by Tom Grilk
Rebuilding After Katrina, by Doug Thornton
Proactive Safety Measures Essential to Youth Sport, by Jon Butler
Chapter 9. Building a Brand That Reflects Your Core Values
Don Garber
Why Not?, by Donna Orender
Rectify Mistakes Quickly: The Houston Dynamo Case Study, by Oliver Luck
Pitcher-Agent Has Once-in-a-Lifetime Encounter During Comeback, by Steve Trout
Part III. Mastering Modern Media and Technology
Chapter 10. Harnessing Modern Media Strategies
Mark Lazarus
The Value in the Values of the Games, by David Baker
Going the Extra Miles Can Put You on the Map, by Ken Solomon
Sports Require Quick Thinking for Solutions, by Jim Ganley
Chapter 11. Changing Technologies, Changing Consumption
Ted Leonsis and Zach Leonsis
Media, Athletes Both Navigating Increased Exposure, by Harvey Greene
Filling the Gaps Between Plays, by Jim Lawson
Attention to Detail, Top to Bottom, by Mark Williams
Chapter 12. Using Analytics and Social Media Effectively
Shawn Spieth and Kyle Nelson
Growth of Analytics Leads to Industry Evolution, by Jessica Gelman
Pushing the Boundaries of Technology in Sport, by Angela Ruggiero
Toward a Better Understanding of Sport Market Analytics, by Richard Lipsey
Chapter 13. Translating Technology Into New Markets
Peter Moore
How Moonshot Technology in Regenerative Medicine Influences the Business of Sport, by Jeff Conroy
Retail Analytics of the Future Benefits Consumer, Company, by Matt O'Toole
Future of Sport Media Is Addressing Fans Who Lean Forward, by Chris Wagner
Part IV. Making Successful Deals
Chapter 14. Developing Business Deals Consistent With Your Core Values
Robin J. Harris
Paying Back a Debt . . . With Interest, by Richard A. Chaifetz
Using Sport to Explain, Engage, and Inspire, by Jon Chapman
Do Work That Feeds Your Soul, by Don Garber
Chapter 15. The Arc of the Deal
Donald Dell
Listen and Respond, by Rich McKay
The Agent's List, by Bob Kain
With Your Name Comes Responsibility, by Pat Rooney Jr.
Chapter 16. Working Toward Consensus
Jerry Colangelo
Six Win and Six Lose, by Randy Vataha
Doing the Unpopular, by Senator George Mitchell
Support Helped New GM Learn on the Job, by Ann Meyers Drysdale
Chapter 17. The Importance of Marketing in Deal Making
Rick Burton
Modern Sport Marketers Must Value the Experience, by Chris Lencheski
The First Shoe Deal Came Naturally, by Sonny Vaccaro
Globalization of the Sport Agency Business, by Philip D.M. de Picciotto
Chapter 18. Operating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Oklahoma City
Ronald J. Norick
How Indy Used Sport to Build Civic Pride, by Greg Ballard
Stadiums Are Easy to Build-It's Only Money, by Maher Maso
Chapter 19. Mastering Licensing Strategies as Part of Your Brand
Joseph R. Castiglione Sr.
Global Sport Institute Researches Across Disciplines, by Kenneth L. Shropshire
How to Handle the Complex Modern World of College Athletics, by Jack Swarbrick
Chapter 20. Securing Strategic Sponsorships: The Sponsor's Perspective
Tony Ponturo
Having a Purpose Gives You Perseverance, by Jamey Rootes
Protecting Golf's Image Required Facts, Plan, by Joe Steranka
Role Reversal: Think About Your Check Writer's Objectives Before You Think About Yours, by Michael Whan
Chapter 21. Securing Strategic Sponsorships: The Rights Holder's Perspective
Stephen Jones
In the Right Place at the Right Time, by Dick Cass
Be Willing to Blaze Your Own Trail-Just Don't Forget to Bring Along Your Key Stakeholders, by Larry Scott
The Jones Family: A Football Legacy, by Stephen Jones
Part V. Mastering Leadership Skills
Chapter 22. Creating a Framework for Leadership
Paul Tagliabue
Be Not Afraid of Greatness, by Frank Supovitz
All I Know About Leadership I Learned as Senate Majority Leader, by Senator George Mitchell
Defy Expectations . . . Prove Yourself, by Bryan R. Sperber
Chapter 23. Operationalizing Philosophy and Values While Building a Culture of Integrity and Excellence
Deborah A. Yow
Equal Pay Is a Better Business Model, by Butch Buchholz
LeBron's Value Is Chasing Excellence On and Off the Court, by Frederick R. Nance
Process, People, Plan, and Careful Execution, by Nick Sakiewicz
Chapter 24. Championing Equity, Diversity, and Inclusion in the Workplace
Judy Sweet
More Sports = More Leadership Development Opportunities, by Ray Anderson
Making a Difference Is a Kick, By Rolf Benirschke
Ali Center Supports Athletes' Push for Change, by Eli Wolff
Chapter 25. Leadership Lessons Learned the Hard Way
Kevin Warren
Opportunity Knocks When You Open Your Mouth, by Stan Kasten
The Common Link Between Vegas Crooners and Hall of Famers, by Pete LaCock
Problem Solvers Versus Problem Creators . . . Choose Wisely, by Pat Gallagher
Chapter 26. Cultivating a Winning Edge
Don Shula
From Athens to LA to Phoenix: Keep Chasing Your Dreams, by Derrick Hall
The Lessons of Competitiveness, by Bob Griese
How Orlando Used Sport to Get Out of a Rut, by Mayor Buddy Dyer
Chapter 27. Sustaining Excellence: From Stadiums to Stewardship
Bryan Trubey
Learning From Others in LA, by Kevin Demoff
Creating a Community Gathering Place: U.S. Bank Stadium, by Trip Boswell
Observations From Years Working in the Fun Business, by Pat Gallagher
Epilogue
Rick Horrow
NASCAR Whiz Kid Learns the Two Rs Early in His Career, by Michael Nichols II
A Producer's Perspective, by Tanner Simkins
