I.INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT.
Web Vignette: Beanie Baby Business.
1.Understanding The U.S. Business System.2.Conducting Business in the U.S.3.Understanding the Global Context of Business.4.Conducting Business Ethically & Responsibly.
II.THE BUSINESS OF MANAGING.
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5.Managing the Business Enterprise.6.Organizing the Business Enterprise.7.Understanding Entrepreneurship and Small Business.
III.UNDERSTANDING PEOPLE IN ORGANIZATIONS.
Web Vignette: The Wacky World of Southwest Airlines.
8.Managing Human Resources.9.Understanding Employee Motivation and Leadership.10.Understanding Labor & Management Relations.
IV.UNDERSTANDING PRINCIPLES OF MARKETING.
Web Vignette: Off to the Races.
11.Understanding Marketing Processes and Consumer Behavior.12.Developing & Pricing Products.13.Promoting Products.14.Distributing Products.
V.MANAGING OPERATIONS AND INFORMATION.
Web Vignette: The Millennium Bomb.
15.Producing Services and Goods.16.Managing for Quality and Productivity.17.Managing Information Systems and Communication Technology.18.Understanding Principles of Accounting.
VI.UNDERSTANDING FINANCIAL ISSUES.
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19.Understanding Money and Banking.20.Understanding Securities and Investments.21.Understanding Financial and Risk Management.Appendix 1.Understanding the Legal Context of Business.Appendix 2.Understanding Insurance.
