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Brains on Fire Robbin Phillips

Brains on Fire By Robbin Phillips

Brains on Fire by Robbin Phillips


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Condition - Very Good
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Summary

Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own.

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Brains on Fire Summary

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. * Develop and harness a powerful, sustainable, word-of-mouth movement * Describes 10 lessons to master and create a powerful, sustainable movement * The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

About Robbin Phillips

Robbin Phillips, Greg Cordell, and Geno Church work together at the word-of-mouth marketing and identity company Brains on Fire.?Along with others on the Brains on Fire team, they evangelize around the globe about embracing and elevating the passions of your customers. They conduct speaking engagements, events, workshops, and blogs to help companies and organizations ignite movements. Unbridled by traditional marketing mindsets, they also practice what they preach, partnering with some of the most courageous clients on the planet. Spike Jones is a writer and editor who gave the Brains on Fire message one voice. You can find him at askspike.com.

Table of Contents

Acknowledgments ix Introduction xiii Lesson 1: Movements Aren t about the Product Conversation; They re about the Passion Conversation 1 Lesson 2: Movements Start with the First Conversation 23 Lesson 3: Movements Have Inspirational Leadership 37 Lesson 4: Movements Have a Barrier of Entry 57 Lesson 5: Movements Empower People with Knowledge 69 Lesson 6: Movements Have Shared Ownership 91 Lesson 7: Movements Have Powerful Identities 107 Lesson 8: Movements Live Both Online and Off-Line 123 Lesson 9: Movements Make Advocates Feel Like Rock Stars 139 Lesson 10: Movements Get Results 153 Lesson 11: Your Turn 167 About the Authors 171 Index 175

Additional information

CIN0470614188VG
9780470614181
0470614188
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements by Robbin Phillips
Used - Very Good
Hardback
John Wiley & Sons Inc
20100921
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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