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Constructing Effective Questionnaires Robert A. Peterson

Constructing Effective Questionnaires By Robert A. Peterson

Constructing Effective Questionnaires by Robert A. Peterson

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Summary

A guide to survey research.

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Constructing Effective Questionnaires Summary

Constructing Effective Questionnaires by Robert A. Peterson

Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.

Constructing Effective Questionnaires Reviews

"Robert A. Peterson's work is undoubtedly the finest discussion of this key subject since Stanley Payne's 'Art of Asking Questions.' This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career."

-- Tony Adams * Marketing Research Magazine *

About Robert A. Peterson

The Research Integrity Officer (RIO) at The University of Texas at Austin is Dr. Robert A. Peterson, associate vice president for research. The Research Integrity Officer has responsibility for overseeing the inquiry and investigative process and ensuring compliance of all parties with this policy in the conduct of inquiries and investigations of misconduct in science and other scholarly research. The Research Integrity Officer is responsible for sequestering all documents and evidence and ensuring confidentiality is maintained. The RIO shall ensure that necessary and appropriate expertise is secured to carry out a thorough and authoritative evaluation of the relevant evidence. The Research Integrity Officer is responsible for taking all reasonable steps to ensure that the persons involved in the allegations or evidence are fair, competent and impartial, and without conflict of interest. The Research Integrity Officer is responsible for reporting to the appropriate federal funding agency as required. Visit the Office of Research Integrity at the U.S. Department of Health and Human Services online for a list of links to all federal funding agencies' regulations regarding research misconduct.

Table of Contents

Questions and Answers The Process of Questionnaire Construction Open- and Closed-End Questions Constructing and Wording Questions Rating Scales Asking Specific Questions Questionnaire Structure and Evaluation

Additional information

CIN0761916415G
9780761916413
0761916415
Constructing Effective Questionnaires by Robert A. Peterson
Robert A. Peterson
Used - Good
Paperback
SAGE Publications Inc
2000-02-14
152
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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