Making Niche Marketing Work: How to Grow Bigger by Acting Smaller by Robert E. Linneman
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Making Niche Marketing Work
Making Niche Marketing Work
Summary
Written in an anecdotal style, this hands-on guide shows how to penetrate those market segments that will yield the most profit. It offers many suggestions for niche marketing success.
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Making Niche Marketing Work Summary
Table of Contents
How to turn market shifts into marketing opportunities; how to build a niche marketing database; where to mine for niches; how to differentiate your product or service from the competition's; how to obtain and maintain funding; how to deal with production, logistics, distribution, planning, personnel, advertising and selling; how to get potential users to try a product.
Additional information
CIN0070379548VG
9780070379541
0070379548
Making Niche Marketing Work: How to Grow Bigger by Acting Smaller by Robert E. Linneman
Used - Very Good
Hardback
McGraw-Hill Education - Europe
1991-04-01
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us